We are a group of ex-advertisers who five years ago had enough of the short-term focus of the 'big' brands we worked for. We felt a collective urge to finally add something that really matters. That's why we decided to venture into fashion. We noticed that there is a lot of room for improvement in the fashion industry. So why not invent and bring to life our own clothing brand that can really make a difference?

We are determined to be different. Our focus is on sustainability, ethical production and inclusivity. We strive to create a brand that not only offers beautiful clothing, but also has a positive impact on the world around us. We only use sustainable materials, make our production chain transparent and actively engage in social initiatives.

Our mission is clear: to build a clothing brand that is 100% okay. That means meeting high ethical standards, embracing sustainable practices, and committed to positive social change. We are determined to set a new standard in the fashion industry and inspire others to join us.

So said. That's it.